.png){kind=small}
Selling cold and flu medicines effectively in your pharmacy requires a combination of knowledge, customer service, and strategic placement. Here are some tips and tricks to boost sales:
1. Educate Your Staff:
Ensure your pharmacy staff is well-informed about different cold and flu medications. They should be able to explain the benefits, side effects, and proper usage to customers.
Train them to recommend suitable products based on symptoms (e.g., cough, congestion, fever) and any existing health conditions.
2. Strategic Placement:
Display cold and flu medicines prominently near the checkout counter or close to the pharmacy entrance. Customers are more likely to notice them there.
Use eye-catching signage or shelf talkers to highlight specific brands or special offers.
3. Bundle Deals:
Offer bundle deals, such as “Buy a cold medicine, get a sore throat lozenge at a discount.”
Create combo packs with related items like tissues, hand sanitisers, or vitamin C supplements.
4. Seasonal Promotions:
Run seasonal promotions during peak cold and flu months (typically Autumn and Winter).
Advertise discounts, loyalty points, or free samples to attract customers.
5. Customer Engagement:
Engage with customers when they approach the cold and flu section. Ask if they need assistance or have specific symptoms.
Recommend products based on their needs and preferences.
6. Know Your Products:
Familiarise yourself with the top-rated cold and flu medicines. Brands that are pharmacist-recommended.
Understand the active ingredients and their functions and side-effects (e.g., paracetamol for pain relief, medicine used to relieve asthma, colds, coughs, bronchitis, but can also lead to increased heartrate etc.).
7. Expiration Dates and Cleanliness:
Regularly check expiration dates on cold and flu medicines. Discard any expired products.
Keep the medicine shelves clean and organised. A clutter-free display is more appealing to customers.
Remember, empathy and personalised recommendations go a long way. When customers feel cared for, they’re more likely to trust your advice and make a purchase.
Comments